More low latency advertising that responds rapidly to tweets to or about the brand.

Actually the first one happend before the Old Spice culture hack.

[There's a great comment below:

I'm very amused... I believe 'em... but... the one thing that's preventing me from blogging about your incredible use of social media--- HOW are you finding where these people are located in order to accost them with the wheat thins?]

It didn't happen in near real time but it did respond to tweets and turn the response into a film, or commercial. 

In fact, by that proviso, the Domino's work which re-contacted people from the focus group and tweets with the new flavor of pizza has a similar quality - responding directly to consumer needs using 'advertising' vehicles. 

[Full disclosure CPB client.] 

What I think I like about this is that yes it's again about reversed polarity, but it is specifically addressing customer needs or frustrations in a [metaphorical, advertising] way that had been expressed unsolicited, which is what companies should do in general because customer service is marketing. 

The Apple iPhone Statistics 2010 infographic video by Creative Licence Digital (an iPhone app development firm) takes a look at the numbers behind the iPhone phenomenon.

I pose this question to my readers: Is this infographics?  I think it walks a fine line between being artistic and infographic.  While a lot of numbers are shown and communicated to the viewers, they aren’t represented in any graphic form, just text.  What do you think?

Thanks to Darren for sending in the link.

[Why is the embed code so hard to get hold of? Had to pull it from blogger...]

Plenty has been written praising and analyzing the awesomeness that was the Old Spice Man Twitter Responses campaign.

Whilst I don't intend to add much, I did want to say that this is exactly what the kind of idea I think low latency advertising smells like, responding to the diminished cultural latency things like Twitter are triggering.

Fortunately, the lovely people at Cake have already pointed this out.

Alacrity is the key here - being able not just to move fast, but to respond fast. 

Additionally, a couple of other points of note:

the fact that this campaign lasted ONE DAY [ish] suggests how diminished latency polarizes the idea of campaigns: go long [a year long platform like Pepsi Refresh] or explode and vanish like a firework.

Or, actually, some combination of both, ideally.

love that it reverses the polarity of how the industry currently operates - pulling from social into 'television commercials' - but really just using the whole mediascape as a system of inter-operating parts that do different things well, as opposed to simply different places to garner impressions.

Fools Gold: Inside the Glenn Beck Goldline Scheme is a new infographic posted on The Big Picture blog.  Designed by our friend Jess Bachman from WallStats.com, Fool’s Gold is a controversial visual explanation of how Glenn Beck’s comments on his shows can drive viewers to purchase gold coins from Goldline, who is one of his show sponsors.

The Yahoo! Developer Network Metro Map is a subway map of the Yahoo! Developer Network of APIs and services by Jinho Jung.

Found on Social Media Graphics

Another great use of infographics, illustrations and visual examples used in a video to better communicate a message.  How Does Diet Soda Cause Weight Gain? is a video from Wellness-Works.net.  I wish they would credit the artist so we knew who made the video for them.

An informative, fun video about the importance of your food’s pH and its impact on your health.

A fun infographic from Watermark Design, Do You Need a New Logo? is a humorous decision chart.

“wink”

How Do I Win Rock Paper Scissors Every Time? is a cool infographic from chacha.com.

When you think you’re really good, move up to Rock-Paper-Scissors-Lizard-Spock!  Notice how the graphic shows who wins all of the combinations.

[The embedded videos don't play in Chrome, but they do in Firefox. Honest.] 

Here is my presentation from the IAB Mobile Event on Monday. 

Correction: Here is my deck, which may not make a lot of sense without me presenting it.

[Remember kids: YOU ARE THE PRESENTATION.

The slides are just visual aids. And - as Russell said recently, presentations should be PERFORMED.]

So I was going to write up each slide, but in some way I prefer not being too prescriptive and letting you make up your own mind about what they mean.

Fortunately, a nice mobile marketing reporter has done a thorough write up of the salient points which you can read here.

It begins by pointing out that Everyware is stolen from the book of that name by Adam Greenfield about the internet of things and the future of ubiquitous computing. 

As Adam himself recently pointed out, he wrote it in 2006, before the iPhone changed the mobile landscape, and so it doesn't take into account how much the ubiquitous computing future would be a function of mobile phone technology. 

The second quote is from Copernicus. 

He was a smart dude and renaissance type polymath, who dabbled in astronomy mostly as a hobby.

[That would be cognitive surplus then.]

He began to suspect that, contrary to what EVERYONE ELSE IN THE WORLD believed, and what our senses tell us, that the sun didn't go around the Earth.

So he went back to older sources before Ptolemy to find anyone else who had suspected this, and he found some, which helped him light the way to a cogent heliocentric model of the solar system.

So my points were: sometimes we can use the past as a lens to help us look into the future, when we do look fowards we are often heavily biased by the concerns of the present, and that sometimes the thing we are focusing on gets in the way, and maybe it's the other stuff that's moving. 

Then I show one of the awesome YOU WILL ads from AT&T in 1993, directed by David Fincher, featuring the voice of Tom Selleck. 

There were remarkably prescient, got so much right, but little elements anchor it to its time - they foresee 3G enabled iPads, but they think we will use them to send faxes from the beach. 

The ideas and examples are, of course, plundered from the hivemind, from Shirky et al and all of you, and I thank you. 

From VisualEconomics.com “What BP Could Have Bought With All the Money They Lost” is a long, side-scrolling visual of some examples of what BP could have done with $100,000,000,000.  I like the use of photos to help tell the story, and it stands out from the crowd by scrolling to the side instead of down.

Two things I think are wrong about this one though.  Although all of the possible expenditures add up, the number values aren’t visualized in any way.  Also the $100,000,000,000 is the loss in stock market capitalization, not $3.5B in cash that BP has spent on recovery efforts.  It’s not actually money that BP has spent.